How passionate brands create passionate fans

Citizens of the world workplace

With consumer trust in government and media eroding, brands have an opportunity to step up, earning trust and building connection by championing what their…

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How passionate brands create passionate fans

Level 6 Terrace Entrance (Circular Quay West Side), Sydney NSW 2000

-33.859635, 151.208701

Event Details

With consumer trust in government and media eroding, brands have an opportunity to step up, earning trust and building connection by championing what their audience cares about.

Hear from leading global brands Mercedes-Benz Vans, Uber Eats, Four Pillars Gin and Culture Amp on creating passionate fans by taking a stance on meaningful issues. They will discuss how taking an unexpected approach can be the key to connecting with new audiences, and will talk through examples of how they have gone about this.

Speakers:
Diane Tarr, Managing Director, Mercedes-Benz Vans Australia & New Zealand
Jodie Auster, General Manager Australia & New Zealand, Uber Eats
Didier Elzinga, CEO & Co-founder, Culture Amp
Stuart Gregor, Co-founder, Four Pillars Gin

Drawing upon their wealth of experience, Diane, Jodie, Stuart and Didier will discuss the levers required for cultivating meaningful connections with consumers and how brands can utilise these to develop relationships with current and potential audiences.

This event is aimed at people who are looking to grow their brand to become one people truly connect with.

Moderator; Michael Christensen, Editor, GQ Australia

Ticket Conditions

*Booking and transaction fees may apply.

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